We originally acquired experience a number of years back because we were a hosting company at one point (which we gave up on thanks to all the "free" hosting companies that went dot bomb in the early 2000s).
Being small company, we felt it appropriate to own the experience.net name, because we felt that if asked the question, "Do you have the experience?", we could honestly answer - "Have it? We own it!".
In any case, we are exploring how best to implement a new CMS system here, so be patient as we explore new territory and gain some more experience!